ANCORACÁ ROUTES MARKETING INFOGRAPHIC
This infographic shows the marketing plan for ANCORACÁ ROUTES, a small tourism project from Ancash, Peru. It explains the target market and the 4Ps of marketing: product, price, place, promotion, and people. The information helps to understand who the tourists are, what they like, and how the company can promote its cultural and nature tours. Each part includes real data and sources that connect with my previous Industry and Operations Plans.
Marketing Plan Information
References
Andean Summit (2025). Tours and adventures in Peru. https://www.andeansummit.com/
Booking.com. (2025). https://www.booking.com/
Cruz del Sur. (s.f.). Lima to Huaraz route. https://www.cruzdelsur.com.pe/
Golden Expeditions Peru. (s.f.). Travel and expedition services. https://www.goldenexpeditionperu.com/
LATAM Airlines Peru. (s.f.). Flight information: Lima–Anta. https://www.latamairlines.com/
MINCETUR. (2024). Manual de buenas prácticas para servicios turísticos. Ministerio de Comercio Exterior y Turismo. https://www.gob.pe/institucion/mincetur
MINCETUR. (2024). Reporte regional de turismo Ancash. Ministerio de Comercio Exterior y Turismo. https://cdn.www.gob.pe/uploads/document/file/6136995/5420947-reporte-regional-de-turismo-ancash-ano-2024%282%29.pdf
Peru.travel. (2024). Regional tourism information. https://www.peru.travel/en
TripAdvisor. (2025). Huaraz tourism reviews. https://www.tripadvisor.com/Tourism-g304039-Huaraz_Ancash_Region-Vacations.html
TuSalario. (2024). Salary report for guides in Peru. https://tusalario.org/peru
TourRadar. (s.f.). Peru tours. https://www.tourradar.com/d/peru
WTTC. (2025). Peru tourism trends. Hotel News Resource. https://www.hotelnewsresource.com/article137413.html
Huaraz Turismo. (2025). Huaraz tourism information. https://www.huarazturismo.com/
Ministerio de Transportes y Comunicaciones del Perú (MTC). (s.f.). Aeropuerto Comandante FAP Germán Arias Graziani. https://www.gob.pe/mtc